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1CEO Emma Mcilroy and her team weighed the merits of two distinct business models as they prepared for a funding pitch to scale Wildfang a menswear-inspired fashion brand built around a badass tomboy image. The funding pitch would hinge on the resource and process gaps the company would need to address in its business model coupled with the outcome of a customer lifetime value CLV analysis.
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Emma Mcilroy is the CEO of Wildfang a fashion brand she built after realizing a void within the womens retail industry. The funding pitch would hinge on the resource and process gaps the company would need to address in its business model coupled with the outcome of a customer lifetime value CLV analysis. 25CEO Emma Mcilroy and her team weighed the merits of two distinct business models as they prepared for a funding pitch to scale Wildfang a menswear-inspired fashion brand built around a badass tomboy image. It is an acronym for political economic social technological environmental and legal factors that shape the macro business environment. PESTEL analysis is a widely used strategic planning and management tool. Business Model Innovation at Wildfang.
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